We are excited to announce that out of 600 entries our Beautycoll collagen drink has been shortlisted for the Pure Beauty Global Awards 2020. This will be the second year running that Beautycoll has been shortlisted, last year we won and we are keeping our fingers crossed for the same result this year! We are looking forward to visiting Amsterdam and the

Hotel Okura in May where the 2020 edition of the global awards will be taking place.

- Hotel Okura, Amsterdamn

So, what is Pure Beauty and the Pure Beauty Awards you ask? Pure Beauty is the UK's most popular and successful beauty retail trade magazine, delivering breaking news on the hottest trends and latest products direct from the UK's top beauty experts. Read by independent and multiple pharmacies, supermarkets, department stores and independent beauty stores, Pure Beauty reports on the key trends affecting consumer purchasing behavior, and brings you up to date on all the news, views and products that are shaping the future of the industry. The Pure Beauty Global Awards follows on from the success of the Pure Beauty Awards, which has celebrated the UK’s best new beauty product for the past 15 years. In 2018, the Pure Beauty Awards went global for the first time, allowing international brands to take the spotlight.

- Pure Beauty Magazine, MARCH 2020

The winners will be then chosen by an esteemed panel of experts who have been hand-picked by Pure Beauty. The judges will employ the difficult role of selecting the brands that truly deserve the title of ‘the world’s best beauty products.’ The well-established judging panel is unlike any other, as each judge will bring their own specialist expertise to the table. The judging criteria was being based on a product’s usability, effectiveness, unique selling points, packaging (where relevant), functionality and innovation. The international judging panel will be consisted of:

  • Professional beauty experts across all sectors.

  • Leading make-up artists, hairdressers and facialists as well as male grooming and body care specialists.

  • Industry experts.

  • Professionals working in the manufacture and supply of over the counter beauty and grooming products around the world.

  • Retail experts.

  • Beauty buyers from leading international retail outlets.

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